Torchy’s Tacos has built a following by doing things its own way with bold flavors, strong opinions, and zero interest in playing it safe.

We delivered a full visual identity refresh, spanning stickers, illustration, color, typography, photography direction, a logo update, advertising, and a redesigned website experience. Built around the ethos Devilish For Your Own Good. The result is a balanced design system that feels equally devilish and good.

Work done with Humanaut.