Chattanooga Brewing Company has been making beer in Tennessee since 1890 (give or take a brief 120-year intermission). Revived in 2010, the brewery blends deep local roots with a modern craft beer sensibility that’s helped put Chattanooga back on the beer map.

We partnered with Chattanooga Brewing Co. to refresh their brand identity and packaging as the brewery continued to grow beyond the taproom. Instead of chasing trends, we looked to the brewery’s pre-Prohibition past, uncovering archival details that informed a heritage-driven identity built on clean typography, simple graphics, and timeless cues.

In a category of loud cans and busy illustrations, the new system stands out by keeping things understated and confident. The result is a flexible brand that honoris the brewery’s legacy while leaving room for what’s next.

Work done with Widgets & Stone.