Northwind is a residential development et within Chattanooga’s natural landscape, the project called for a brand that felt emotionally intwined with downtown but geographically tucked away.

We developed an identity drawing from regional color palettes and imagery. The visual language is intentionally soft and restrained, designed to evoke ease, familiarity, and a sense of belonging rather than spectacle. The result is a brand that supports the architecture and environment without overpowering them.

Work done with Goodstory.