Ride1Up had grown well beyond its original roots, but its visual identity hadn’t kept pace. The existing graffiti-inspired logo spoke to an early moment in the brand’s life, yet no longer reflected the company’s maturity, ambition, or expanding audience.

We partnered with Ride1Up to refine and reframe their identity, starting with a logo update that balanced energy with clarity. The new mark moves away from street-driven cues toward something more confident and enduring. It’s still bold, but built for longevity. Precision, motion, and accessibility guided the redesign, aligning the brand with the quality and performance of the bikes themselves.

Work done with Goodstory.