Niedlov’s Bakery & Café has been a fixture on Chattanooga’s Main Street for decades, earning a loyal following through craft, consistency, and care.

We worked closely with Niedlov’s to evolve the brand into something both humble and striking. The identity draws from classic European bakery cues with restrained typography, warm photography, and thoughtful details. The goal wasn’t to reinvent Niedlov’s, but to clarify what had always made it special.

Over the past eight years, the work has grown alongside the bakery itself, spanning identity, packaging, signage, merch, and digital touchpoints. The result is a brand that feels familiar and refined—rooted in place, shaped by craft, and built to last.

Work done with Widgets & Stone and The Lemon.